Majors for August 2016 Intake

 

Majors for Pre-August-2016 Intakes

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Academic Contributors: Faculty of Arts and Social Scinces (FASS)

Hannah Ho Ming Yit (Programme Leader)
Rui Oliveira Lopes (Coordinator)
Yong Liu
Martie Geiger-Ho
Pg Mohd Rahiman Pg Aliudin
Hj Osman Hj Mohammad
Siti Zubaidah binti Hj Ahmadin

Academic Contributors: Faculty of Integrated Technology (FIT)

Juliana Hj Zaini
Abul Kalam Azad
Hazwani Suhaimi
Mohd Saifullah
Malik Nauman

Academic Contributors: Faclty of Science (FoS)

Daphne Lai
Rosyzie Apong
Owais Malik

Academic Contibrutors: School of Business and Economics (UBDSBE)

Miss Noor Amal Hayati Hj Md Salleh
Miss Dk Hjh Saerah Pg Hj Petra
Dr Annie Dayani Ahad
Dr Yazid Abdullahi
Dr Leong Vai Shiem
Dr Nazlida Muhamad
Dr Wardah Azimah Hj Sumardi
Dr Mohd Zahidul Islam
Dr Hjh Syamimi Hj Md Ariff Lim
Miss Wardah Hakimah Hj Sumardi

Description

BA in Design & Creative Industries is a new combined major offered by the Faculty of Arts and Social Sciences in collaboration with the Faculty of Integrated Technologies, the Faculty of Science and the UBD School of Business and Economics. Launched in August 2017, this combined major offers a wide range of interdisciplinary disciplines in the areas of art, design and media, innovation and technology, and business and management.

Students will have the opportunity to explore a wide range of subjects, from drawing; studio based experience; to digital photography; film studies; creative advertising; computer aided design, CGI and animation; business administration; brand management; entrepreneurship and new venture creation.

During the 1990’s and early 2000’s policy documents issued by several organizations, such as the United Nations Development Programme (UNDP), Organization for Economic Co-Operation and Development (OECD), the World Trade Organization (WTO), and the World Bank, started including innovation and creativity has keywords to enhance world economy strategies.

Initially, the scope of the cultural and creative industries or the creative sector was focused on the booming of the Information Technology at the time, as this was the foundation for the establishment of the global economy.

Countries such as Australia (1994) and the United Kingdom (1997) pioneered in the launching to strategic plans to develop the cultural and creative industries with the aim to adapt to new economic imperatives.

Since then, terms such as cultural and creative industries (CCI), creative economy, and creative clusters have been frequently used to define business activities that trade with creativity, knowledge, and information, with potential to generate economic growth and development.

The realization of the greater impact of the cultural and creative industries in the development and diversification of economy, in the creation of employment, in the social cohesion, cultural diversity and human capital development, has been motivating governmental departments and institutions of higher education to reassess national cultural policies.

The BA in Design & Creative Industries draws on the combination of distinctive areas of knowledge relevant to the understanding of creative management, entrepreneurship, and the marketability of creative and innovative products and services.

Skills

Studying for a major in Design & Creative Industries will help students to develop artistic, technical and people skills. In this major, learning how to work with professional creative software is as important as presenting, group work, writing, leadership, developing a creative mind, critical thinking, learning the intricacies of visual communication.

Careers

With a Design & Creative Industries degree job opportunities could include:

 

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CORE MODULES

STREAM I: ART, DESIGN AND MEDIA

AX-­1201 Introduction to Design Studies
AX-­2201 Introduction to Cultural and Creative Industries
AX-­4201 Research Project
AX-­4202 Independent Study (Creative Industries)

STREAM II: INNOVATION AND TECHNOLOGY

TG-­1305 Introduction to Computer Aided Engineering
AX-­3201 Computer Generated Imagery CGI)
AX-­3202 Industrial and Product Design

STREAM III: BUSINESS AND MANAGEMENT

BB-­1104 Principles of Business and Management
AX-­2202 Creative Advertising, Branding and Corporate Communication
BB-­2203 Entrepreneurship and New Venture Creation

 

OPTION MODULES

STREAM I: ART, DESIGN AND MEDIA

AX-­1301 Introduction to Communication and Visual Arts
AX-­1302 Introduction to Drawing
AX-­2301 Mixed Media and Visualisation
AX-­2302 Art and Design History
AX-­2303 Graphic Design and Visual Communication
AX-­2304 Film, TV and New Media Production
AX-­3301 Digital Photography and Videography
AX-­3302 Motion Graphics
AX-­3303 Communication Design
AX-­3304 Advanced Photography
AX-­4301 Short Film Making
AX-­4302 Public Art and Billboard Advertising Design
AX-4303 Bruneian Arts and Crafts
AX-­4304 Curatorship and Event Management
AX-­4305 Modern and Postmodern Art and Design

STREAM II: INNOVATION AND TECHNOLOGY

SS-­1201 Programming Fundamentals I
SS-­1203 Programming Fundamentals II
TG-­2306 Fundamentals of Material Science and Engineering
GE-­2401 Ethics, Health and Safety
AX-­3305 Digital Publishing
SS-­3407 Computer Programming
SS-­3402 World Wide Web and Applications
SS-­3406 Introduction to Robotics
TG-­3305 Innovation and Entrepreneurship
TG-­3306 Innovation and Entrepreneurship II

STREAM III: BUSINESS AND MANAGEMENT

BA-­1101 Introduction to Accounting
BA-­2202 Cost Accounting
BB-­2204 Marketing Management
BB-­2208 Human Resource Management
BB-­4202 Strategic Management (Only to be taken in the final year)
BB-­4323 Service Marketing
BB-4329 Business Ethics
BB-­4308 E-­Business
BB-­4303 Brand Management