Professional Communications & The Media
Professional Communications & The Media is no longer offered as a Major, starting from the August 2015 intake.
Having an original idea, creating a new product, or making a scientific breakthrough in a laboratory won’t in itself bring benefits or change to society, but communicating these ideas and discoveries may well do. In today’s world, communication is at the very centre of everything we do both socially and professionally.
Modern communication makes use of a variety of media (television, radio, newspapers, the Internet, film, DVD, video and CD) which play a huge part in our daily lives. They influence the way we think, what we do, how we behave, what we buy and what we don’t buy. It is necessary then that we learn to understand how the media work and to develop the ability to discriminate between media messages. To do this we need to be able to critically evaluate hidden meanings and ideologies behind the images, sounds and ideas selected by the media for our consumption. By the same token, we need to be able to use the media for our own particular purposes, especially in our professional lives.
Today nearly all modern organizations make use of the media, particularly new emergent media, to inform, promote, sell and persuade. To be effective in the workplace we need to be able to communicate in a variety of multilingual, multinational and multicultural contexts, including in face-to-face situations and, most importantly through print and electronic media.
Aims of the Programme
The aim of this major is to produce graduates who are able to:
- analyse, critically interpret and evaluate the multitude of media and professional messages they will meet in their professional lives
- draw on their knowledge of language, culture, and information technology and media tools, to produce effective texts, both written and spoken, in a variety of settings, in a wide range of professional contexts
To achieve these aims, each of our modules will include description of current theory, practice in the latest techniques of analysis, and opportunities for the planning, creation and production of professional texts using a wide variety of media.
Invitation to UBD Students
To FASS students: We cordially invite you to take a major or minor in Professional Communication and the Media, or to take any of our modules as breadth modules
To students from other faculties: We would like to invite you to take any six of our modules as your minor, or any of our modules as breadth modules.
We look forward to working with you!
Level 1000 - Foundation Year
|AC-1201 Introduction to Communication|
|AC-1202 Introduction to Media Studies|
Level 2000 - Establishment Year
|AC-2201 Analysing Written Genres|
|AC-2202 Analysing Visual Communication|
|AC-2203 History of the Media and their Influences|
|AC-2204 Analysing Talk|
Level 3000 - Discovery Year
Level 4000 - Capstone Year
|Muhammad Sanusi Bin Awang Haji Hussin :||"reading glasses resting on open dictionary"|
|Izzul Azizi Bin Hj Adi Othman :||"coloured pencils in glass"|
|Abd Hadi Bin Roseli :||"male student with digital camera"|
|Abu Hurairah Bin Hj Mohamad :||"self portrait on magazines"|