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FASS Newsletter

Analysis of Instagram

 

On Thursday, 15 August 2019, Mayyer Ling presented a FASS seminar entitled 'A revision of the methodological framework for the analysis of organisations on Instagram', in which she discussed how the content of Instagram posts might be analysed, based on data from posts by the Brunei government.

 

The analysis considers the framework developed by Russmann and Svensson (2016), and it was found that some parts of the framework need to be modified to deal with the Brunei posts, particularly the assumption that the language used is monolingual.

While most of the text in the Brunei government posts is in Malay, some posts are in English.

Reference

 

Russmann, U., & Svensson, J. (2016). Studying organizations on Instagram. Information, 7, 58.