Professors

David Deterding

Wan Zawawi Ibrahim

Associate Professors

Ampuan Hj Brahim bin Ampuan Hj Tengah

Hj Asbol bin Hj Mail

Gary Jones

Khondker Iftekhar Iqbal

Noor Azam OKMB Haji-Othman

Ahsan Ullah

Senior Assistant Professors

Aini binti Hj Karim

Rommel Curaming

Debbie Ho

Hjh Dyg Fatimah binti Hj Awang Chuchu

Johannes L. Kurz

James McLellan

Salbrina Hj Sharbawi

Sharifah Nurul Huda Alkaff

Yabit Alas

Assistant Professors

Meredian Alam

Hjh Asiyah Az-Zahra bte Hj Ahmad Kumpoh

Kathrina bte DP Haji Mohd Daud

Lalit Dagar

Magne Knudsen

Paul Deyuan He

Rui Oliveira Lopes

Md Shafi Noor Islam

Yong Liu

Senior Lecturers

Hj Ramlee bin Hj Tinkong

Lecturers

Ak Hj Ashrol Rahimy bin Pg Hj Damit

Asmali Hj Sulaiman

Chester Keasberry

Daniel Wee

Dk Noor Hasharina bte Pg Haji Hassan

Ena Herni binti Wasli

Gabriel Yong

Hannah Ho Ming Yit

Hjh Aznah binti Hj Suhaimi

Izni Azrein bin Noor Azalie

Khairunnisa Haji Ibrahim

Mardina binti Hj Mahadi

Maslin bin Haji Jukin/Jukim

Mohd. Zefri Ariff bin Mohd. Zain Ariff

Nani Suryani binti Hj Abu Bakar

Norzurianie Hj Kamarulzaman

Rinni Marliyana binti Hj Amran

Shirley Chin

Siti Mazidah binti Hj Mohamad

Assistant Lecturers

Mayyer Ling

Tutors

Exzayrani binti Awang Sulaiman

Pg Mohd Rahiman Pg Aliudin

Shariza Wahyuna Hj Shahrin

Siti Badriyah Hj Mohd Yusof

Siti Ifwah Fauzani binti Hj Chuchu

Administrative Staff

FASS Administrative Staff

Research Students

FASS PhD Students

 

Siti Mazidah Hj Mohamad


 

Room(s) 1.79
Phone Ext 1406
E-Mail mazidah.mohamad@ubd.edu.bn
Website -


Academic Qualifications

Biography

Dr Siti Mazidah Haji Mohamad is a Lecturer at Universiti Brunei Darussalam. She graduated from Durham University (PhD in Human Geography) in 2015. Her main research interest lies at the intersection of geography, youth, and media and communication studies. Currently, her research centres on youth's mobilities, everyday social practices, and their social realities reflected through various new social media platforms. Within this research area, she has studied: mediated Muslim cosmopolitanism; Bruneian youth self-disclosure on social media in the context of online privacy; the rise of social media influencers afforded by digital technologies and their influence on Muslim women’s hijab consumption; Muslims performance of religiosity on social media in the framework of lived Islam; and Brunei’s young Muslims 'Generation M' expression of identity on Instagram and YouTube. She has a special interest in Affect theory and youth mobilities. She is currently leading a funded research on Muslim Bruneian youth's’ self-branding practices on Instagram to explore their mobilities of different forms and currently preparing to embark on a few more youth-focused projects: youth mobilities aspirations in the creative industry; and youth in NGOs and Social Enterprises. At a personal level, she offers mentorship to Bruneian youth under the Youth Professional Network (YPN) and a personal chat session for Universiti Brunei Darussalam (Geographical and Environmental Studies) students focusing on personal development, transferable skills (personal motivation, critical thinking, and research and analytical skills) to support students in their learning and personal development. She is passionate about understanding today's youth.

I am keen to supervise MA/PhD projects that relate to youth mobilities, youth development, youth cultures, youth and new social media use, and youth and new forms of work and MA/PHD projects that employ qualitative research methodology (online and offline ethnography, interviews, focus group, online and offline observation, survey, and qualitative content analysis).

Research Interests

Current Research Projects

Completed Research Projects

Upcoming Research Project (2020-2022)

Research Grants Details

Teaching

Theses

Siti Mazidah Haji Mohamad (2007). Women in work: Breaking through the Glass Ceiling? An Analysis of Temporal Trends in the Occupational Attainments of Women and a Description of their Geographical Patterns in England and Wales. Unpublished Masters Thesis, University of Leeds.

Siti Mazidah Haji Mohamad (2014). Rooted Muslim Cosmopolitanism: Malay Malaysian Students Cultivating and Performing Cosmopolitan Self on Facebook. PhD Thesis, University of Durham. (PDF Version).

Publications

Journal Papers

Siti Mazidah Mohamad & Nurzihan Hassim (2019). Hijabi celebrification and hijab consumption in Brunei and Malaysia. Celebrity Studies. DOI: 10.1080/19392397.2019.1677164

Ullah, A. K. M. Ahsan, Siti Mazidah Mohamad, Noor Hasharina Hassan, & Diotima Chattoraj (2019). Global skills deficiency: perspectives of skill mobility in Southeast Asian countries. Asian Education and Development Studies. DOI: 10.1108/AEDS-12-2018-0185. (PDF Version).

Siti Mazidah, Mohamad (2018). Everyday Lived Islam: Malaysian Muslim Women’s Performance of Religiosity Online. Journal for Islamic Studies. Vol. 37.

Siti Mazidah Haji Mohamad (2018. Hijab di Brunei Darussalam: Satu Kajian Konteks dan Amalan Hijab. Rampak Serantau, Bil. 25, Halaman 108-124. Dewan Bahasa dan Pustaka, Negara Brunei Darussalam.

Siti Mazidah Haji Mohamad (2017). Performance of Religiosity on a ‘Techno-Religious’ Space. Advanced Science Letters. Volume 23, Issue 5.

Book Chapters

Siti Mazidah, Haji Mohamad (2019). Self Disclosure on Social Media in Brunei Darussalam. In M. Caballero-Anthony, & M. Sembiring (Eds.), Resilience in the Face of Disruptions (pp. 46-56). RSiS Monograph, 34. Singapore: S.Rajaratnam School of International Studies, Nanyang Technological University. (PDF Version).

Islam, S. N., Siti Mazidah Haji Mohamad, & Azad, A. K. (2019). Acacia Spp.: Invasive Trees Along the Brunei Coast, Borneo. In C. Makowski & C. W. Finkl (Eds.), Impacts of Invasive Species on Coastal Environments - Coasts in Crisis (pp. 455–476). Springer. (Publisher's Link).

Crang, M. & Haji Mohamad, Siti (2016) Researching virtual communities. In N. Clifford, M. Cope, S. French & T. Gillespie (Eds.), Key Methods in Geography. London: Sage. (Publisher's Link).

Working Papers

Siti Mazidah Haji Mohamad (2018). The Performance of Religiosity on Social Media: Three Future Research Directions. IAS Working Paper, 39. (PDF Version).

Conference Presentations

'Affective Fashion Mobilities: Cultural Materialities Transactions on Social Mediascape'. UBD-CUHK Creative Industry Symposium. Brunei, April 2019.

'Can ASEAN Afford Skill Mobility? Perspective of Skill Mobility in Southeast Asia'. Non-Traditional Securities Asia Consortium Annual Conference. Singapore, March 2019.

‘Mobile Youth: Self Branding and Self-Promotion on Instagram’. Digital Transactions in Asia. Manila, October 2018.

Siti Mazidah Haji Mohamad (2018). ‘Self-Disclosure in Brunei Darussalam’. Non-Traditional Securities Asia Consortium Annual Conference. Singapore, March.

Siti Mazidah Haji Mohamad (2017). ‘Performance of Religiosity by Young People on Social Media - New Agenda for Geographies of Religion’. The 2017 Annual International Conference (RGS-IBG). In the Emerging Geographies of Religions, Spiritualties, and Faith session. August 2017.

Siti Mazidah Haji Mohamad (2014). Facebook – A Cosmopolitan Space? Paper presented at the Global Studies Association Annual Conference – Cultural Encounters and Global Connectivity. St. John’s University, York. July 2014.

Siti Mazidah Haji Mohamad (2013). Negotiating Collapsed Context – Performance of Cosmopolitanism on Facebook. Paper presented at the Global Studies Association Annual Conference – The Cosmopolitan Ideal: Challenges And Opportunities. Roehampton University, London. July 2013.

Siti Mazidah Haji Mohamad (2013). ‘From Cosmopolitan Sensibilities to Sociabilities. Malay Malaysian Students’ Negotiation and Performance of Cosmopolitan Identity on Facebook. Paper presented at the New Agendas for Youth and Young Adulthood: Youth Studies Conference. University of Glasgow, Scotland. April 2013.

Siti Mazidah Haji Mohamad (2013). ‘You Carry Your Identity Wherever You Go’ – Cosmopolitan ‘New Malay’ (Melayu Baru) Identity Negotiation and Performance on Facebook. Paper presented at Youth 2.0: Connecting, Sharing and Empowering? Affordances, Uses and Risks of Social Media. University of Antwerp, Belgium. March 2013.

Siti Mazidah Haji Mohamad (2012). Malaysian Youth Rediscovering and Renegotiating their Identities in a Cosmopolitan Society through a Social Network Site (SNS). Paper presented at the RGS-IBG Annual International Conference. Edinburgh, United kingdom. July 2012.

Siti Mazidah Haji Mohamad (2012). Discovering and Negotiating a Cosmopolitan Self Online: From Cosmopolitan Sensibility to Sociability. Paper presented at the Human Geography Annual Postgraduate Conference, Geography Department. Durham, United Kingdom. April 2012.

Siti Mazidah Haji Mohamad (2011). Beyond Ethno-Cultural Identification: Malaysian Youth Rediscovering and Renegotiating their Identities in a Cosmopolitan Society through a Social Network Site (SNS). Paper presented at the Human Geography Annual Postgraduate Conference, Geography Department. Durham, United kingdom. May 2011.

Upcoming Conferences

  1. 'From Hallyu A-List Celebrities to Hallyu 2.0 Influencers: Audience-Celebrities’ Affective Cultural Engagement on Social Mediascape in Brunei Darussalam'. Research Institute of Asian Women Conference. Sookmyung University, Seoul, South Korea, November 2019 (Abstract Accepted March 2019).
  2. 'Mobile Youth: Realising Aspirations and Life Strategies via Self-Branding Practice'. Journal of Youth Studies Conference. Newcastle University, Newcastle Australia. December 2019 (Abstract Accepted June 2019).

Public Presentations

‘Where am I, Where Am I Going?’ Answer This with GIS. Public Presentation – World GIS Day 2007, Sixth Form Centres Brunei. 14th-17th April 2008.

GIS and Gender Studies: An Example of GIS Application for Research on Population Census. Public Presentation – World GIS Day 2007, Survey Department Ministry of Development. Brunei Darussalam. November 2007.

Industry, Institute or Organisation Collaboration

  1. Unfunded research collaboration with Dr. Nurzihan Hassim (Taylors' University, Malaysia) 2017–2019.
    Research title: Hijabi Celebrification on Instagram and Hijab Consumption in Brunei and Malaysia.
    Research outcome: Manuscript accepted for publication by Celebrity Studies. Forthcoming.
  2. Invited to review a journal manuscript for SEARCH Journal (Scopus-indexed), Taylors' University, Malaysia, 2018.
  3. Mentor for Young Professional Network (YPN), a network to nurture personal and professional growth of young professionals in Brunei Darussalam.
    Mentorship Focus Areas: Personal development, transferable skills (personal motivation, critical thinking, and research and analytical skills). Instagram: @ypn.bn
  4. Workshop participant. National Youth Congress 2019. Brunei Darussalam. Organised by Ministry of Culture, Youth, and Sports.
    Website: http://kongresbelia.gov.bn.
  5. Participant. Brunei Young Leaders Convention 2019. Brunei Darussalam. Website: http://bylconvention.com.
  6. One of the panellists for the YSEALI 2019 Civic Engagement Panel Discussion.
    Title: “Let's Talk Media Literacy: What it is in Brunei's Context'.
    Themes: Media Literacy, Social Media, Awareness, Youth.
    Date: 13th August 2019.
  7. 27th Executive Development Programme for Middle Management Officers (EDPMMO) 2019 — Policy Paper Supervisor and Examiner.
  8. Facilitator. Meet and Greet Session between the Honourable Mejar General (R) Dato Paduka Seri Haji Aminuddin Ihsan bin Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Haji Abidin, the Minister of Culture, Youth and Sports, Brunei Darussalam, Her Excellency Grace Fu, the Minister of Culture, Community and Youth, the Republic of Singapore and Young Leaders from Brunei and Singapore. Programme: Singapore Brunei Young Leadership Exchange Programme 2019 (SBYLEP 2019).
    Theme: "Future Ready Youth".
    Date: 4th October 2019.

Social, Economic or Academic Benfits

  1. 'Let's Chat with Dr. M' — A personal initiative to support students in their learning and personal development. It is a 1-hour chat session open only to Geographical and Environmental Studies students for the time being. The chat session covers 3 focus areas: coping with university life, personal motivation, and personal development.
  2. Mentorship Session by Topic under Youth Professional Network (YPN).
    Topic: 'Make Yourself Visible: Work and Labour on Social Media'.
    Specific focus: Rethinking of work and labour in Brunei; and Affective and Entrepreneurial Labour.
    Date: 22nd September 2019.
  3. Commonwealth Youth Senior Officials Meeting (Asia Region).
    Paper Title: 'Active and Empowered Youth: Bruneians in Entrepreneurship and the Creative Industry'.
    Technical Discussion: Youth Employment and Entrepreneurship.
    Date: 27th–29th August 2019.
    Presentation downloadable from here.