Academic Contributors
- Pg Mohd Rahiman Pg Aliudin (Programme Leader)
- Yong Liu (Programme Coordinator)
- Chester Keasberry
- Marcelo Schellini
- Noreena Liu
Contributors from other faculties:
Faculty of Integrated Technology (FIT)
School of Digital Science (SDS)
School of Business and Economics (UBDSBE)
Programme Description
BA in Design & Creative Industries is a combined major offered by the Faculty of Arts and Social Sciences in collaboration with the Faculty of Integrated Technologies, the School of Digital Science and the UBD School of Business and Economics. Launched in August 2017, this combined major offers a wide range of interdisciplinary disciplines in the areas of art, design and media, innovation and technology, and business and management.
Programme Highlights
Students will have the opportunity to explore a wide range of subjects, from drawing; studio based experience; to digital photography; film studies; creative advertising; computer aided design, CGI and animation; business administration; brand management; entrepreneurship and new venture creation.
During the 1990’s and early 2000’s policy documents issued by several organizations, such as the United Nations Development Programme (UNDP), Organization for Economic Co-Operation and Development (OECD), the World Trade Organization (WTO), and the World Bank, started including innovation and creativity has keywords to enhance world economy strategies. Initially, the scope of the cultural and creative industries or the creative sector was focused on the booming of the Information Technology at the time, as this was the foundation for the establishment of the global economy. Countries such as Australia (1994) and the United Kingdom (1997) pioneered in the launching to strategic plans to develop the cultural and creative industries with the aim to adapt to new economic imperatives. Since then, terms such as cultural and creative industries (CCI), creative economy, and creative clusters have been frequently used to define business activities that trade with creativity, knowledge, and information, with potential to generate economic growth and development.
The realization of the greater impact of the cultural and creative industries in the development and diversification of economy, in the creation of employment, in the social cohesion, cultural diversity and human capital development, has been motivating governmental departments and institutions of higher education to reassess national cultural policies.
The BA in Design & Creative Industries draws on the combination of distinctive areas of knowledge relevant to the understanding of creative management, entrepreneurship, and the marketability of creative and innovative products and services.
Skills
Studying for a major in Design & Creative Industries will help students to develop artistic, technical and people skills. In this major, learning how to work with professional creative software is as important as presenting, group work, writing, leadership, developing a creative mind, critical thinking, learning the intricacies of visual communication.
Careers
With a Design & Creative Industries degree job opportunities could include:
- Researcher
- Tutor
- Teacher
- Freelancer
- Typographer
- Photographer
- Magazine Editor
- Illustrator
- Web Designer
- Interior Design
- Product Designer
- 3D Designer
- Campaign Manager
- Communication Strategist
- Creative Entrepreneur
- Digital Communication Specialist
- Digital Content Producer
- Events and Festivals Coordinator
- Fashion Marketer
- Graphic Designer
- Media Producer
- Music Agent
- Publicist
Modules
In order to graduate with a Single Major in Design & Creative Industries, a student will need to successfully complete all core modules, and accumulate a minimum of 28 MCs from option modules.Core Modules
| APD-1201 Introduction to Design Studies |
| APD-1202 Introduction to Screen Studies |
| APD-1203 Introduction to Drawing |
| APD-3201 Industrial and Product Design |
| APD-3202 Curatorship and Event Management |
| APD-3203 Capstone Project (Spectrum) |
Option Modules
| APD-1301 Visual Arts and Communication |
| APD-2301 Cultural and Creative Industries |
| APD-2302 Art and Design History |
| APD-2303 Graphic Design and Visual Communication |
| APD-2304 Creative Advertising, Branding and Corporate Communication |
| APD-2305 Creative Studio Practice: Painting |
| APD-2306 Short Format Script Writing |
| APD-2307 Digital Photography and Videography |
| APD-2308 Introduction to Animation |
| APD-2309 Mixed Media and Visualisation |
| APD-2310 Transmedia Production |
| APZ-2307 The Social Life of Art |
| APD-3301 Short Film Making |
| APD-3302 Communication Design |
| APD-3303 Digital Publishing |
| APD-3304 Modern and Postmodern Art and Design |
| APD-3305 Advanced Photography |
| APD-3306 Game Design |
| APD-3307 Advanced Screen Production |
| APD-3308 Bruneian Arts and Crafts |
| APD-3309 Community Media Production |
| APD-3310 Creative AI |
| APS-3311 Sastera Lisan Melayu |
| BPB-2203 Venture Creation |
| GE-2405 Intellectual Property Rights |
| ZZ-1102 Programming Fundamentals |
Structured Electives
For those pursuing a Minor, the following structured elective modules must be completed and passed:
| APD-1201 Introduction to Design Studies |
| APD-1203 Introduction to Drawing |
| APD-2301 Cultural and Creative Industries |
| APD-3201 Industrial and Product Design |
| APD-3302 Communication Design |
| APD-3202 Curatorship and Event Management |
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