Academic Contributors
Faculty of Arts and Social Sciences (FASS)
Chester Keasberry (Programme Leader)
Pg Mohd Rahiman Pg Aliudin (Coordinator)
Noreena Liu
Hj Osman Hj Mohammad
Rui Oliveira Lopes
Yong Liu
Faculty of Integrated Technology (FIT)
Abul Kalam Azad
Hazwani Suhaimi
Juliana Hj Zaini
Malik Nauman
Mohd Saifullah
Faculty of Science (FoS)
Daphne Lai
Owais Malik
Rosyzie Apong
School of Business and Economics (UBDSBE)
Dr Annie Dayani Ahad
Dr Leong Vai Shiem
Dr Mohd Zahidul Islam
Dr Nazlida Muhamad
Miss Noor Amal Hayati Hj Md Salleh
Miss Dk Hjh Saerah Pg Hj Petra
Dr Hjh Syamimi Hj Md Ariff Lim
Dr Wardah Azimah Hj Sumardi
Miss Wardah Hakimah Hj Sumardi
Dr Yazid Abdullahi
Programme Description
BA in Design & Creative Industries is a new combined major offered by the Faculty of Arts and Social Sciences in collaboration with the Faculty of Integrated Technologies, the Faculty of Science and the UBD School of Business and Economics. Launched in August 2017, this combined major offers a wide range of interdisciplinary disciplines in the areas of art, design and media, innovation and technology, and business and management.
Programme Highlights
Students will have the opportunity to explore a wide range of subjects, from drawing; studio based experience; to digital photography; film studies; creative advertising; computer aided design, CGI and animation; business administration; brand management; entrepreneurship and new venture creation.
During the 1990’s and early 2000’s policy documents issued by several organizations, such as the United Nations Development Programme (UNDP), Organization for Economic Co-Operation and Development (OECD), the World Trade Organization (WTO), and the World Bank, started including innovation and creativity has keywords to enhance world economy strategies. Initially, the scope of the cultural and creative industries or the creative sector was focused on the booming of the Information Technology at the time, as this was the foundation for the establishment of the global economy. Countries such as Australia (1994) and the United Kingdom (1997) pioneered in the launching to strategic plans to develop the cultural and creative industries with the aim to adapt to new economic imperatives. Since then, terms such as cultural and creative industries (CCI), creative economy, and creative clusters have been frequently used to define business activities that trade with creativity, knowledge, and information, with potential to generate economic growth and development.
The realization of the greater impact of the cultural and creative industries in the development and diversification of economy, in the creation of employment, in the social cohesion, cultural diversity and human capital development, has been motivating governmental departments and institutions of higher education to reassess national cultural policies.
The BA in Design & Creative Industries draws on the combination of distinctive areas of knowledge relevant to the understanding of creative management, entrepreneurship, and the marketability of creative and innovative products and services.
Skills
Studying for a major in Design & Creative Industries will help students to develop artistic, technical and people skills. In this major, learning how to work with professional creative software is as important as presenting, group work, writing, leadership, developing a creative mind, critical thinking, learning the intricacies of visual communication.
Careers
With a Design & Creative Industries degree job opportunities could include:
- Researcher
- Tutor
- Teacher
- Freelancer
- Typographer
- Photographer
- Magazine Editor
- Illustrator
- Web Designer
- Interior Design
- Product Designer
- 3D Designer
- Campaign Manager
- Communication Strategist
- Creative Entrepreneur
- Digital Communication Specialist
- Digital Content Producer
- Events and Festivals Coordinator
- Fashion Marketer
- Graphic Designer
- Media Producer
- Music Agent
- Publicist
Modules
DCI recently went through some revisions and streamlining. As such, all students enrolled from August 2021 onwards will be under the revised programme. Please use the tabs below to see the modules for the relevant intake.
CORE MODULES
STREAM I: ART, DESIGN AND MEDIA
AX-1201 Introduction to Design Studies |
AX-2201 Introduction to Cultural and Creative Industries |
AX-4201 Research Project |
AX-4202 Independent Study (Creative Industries) |
STREAM II: INNOVATION AND TECHNOLOGY
TG-1305 Introduction to Computer Aided Engineering |
AX-3201 Computer Generated Imagery (CGI) |
AX-3202 Industrial and Product Design |
STREAM III: BUSINESS AND MANAGEMENT
BB-1104 Principles of Business and Management |
AX-2202 Creative Advertising, Branding and Corporate Communication |
BB-2203 Entrepreneurship and New Venture Creation |
OPTION MODULES
STREAM I: ART, DESIGN AND MEDIA
STREAM II: INNOVATION AND TECHNOLOGY
STREAM III: BUSINESS AND MANAGEMENT
CORE MODULES
STREAM I: ART, DESIGN AND MEDIA
STREAM II: INNOVATION AND TECHNOLOGY
TG-1305 Introduction to Computer Aided Engineering |
AX-3202 Industrial and Product Design |
STREAM III: BUSINESS AND MANAGEMENT
BB-1104 Principles of Business and Management |
BB-2203 Entrepreneurship and New Venture Creation |
OPTION MODULES
STREAM I: ART, DESIGN AND MEDIA
STREAM II: INNOVATION AND TECHNOLOGY
STREAM III: BUSINESS AND MANAGEMENT