Professors

Ahsan Ullah

Ampuan Hj Brahim bin Ampuan Hj Tengah

Hj Asbol bin Hj Mail

Fredolin Tangang

Noor Azam OKMB Haji-Othman

Distinguished Professor

David Deterding

Associate Professors

Debbie Ho

James McLellan

Khondker Iftekhar Iqbal

Senior Assistant Professors

Hjh Asiyah Az-Zahra bte Hj Ahmad Kumpoh

Md Shafi Noor Islam

Paul Deyuan He

Hj Ramlee bin Hj Tinkong

Rommel Curaming

Salbrina Hj Sharbawi

Sharifah Nurul Huda Alkaff

Yabit Alas

Yong Liu

Assistant Professors

Hannah Ho Ming Yit

Hasmidar Hassan

Ishamina Athirah Muntassir

Kathrina bte DP Haji Mohd Daud

Lalu Nurul Yaqin

Marcelo Schellini

Maria Carinnes Alejandria

Maslin bin Haji Jukin/Jukim

Meredian Alam

Muhammad Arafat Bin Mohamad

Shirley Chin

Siti Badriyah Hj Mohd Yusof

Siti Mazidah binti Hj Mohamad

Van Dao Truong

Lecturers

Ak Hj Ashrol Rahimy bin Pg Hj Damit

Asmali Hj Sulaiman

Hjh Aznah binti Hj Suhaimi

Chester Keasberry

Daniel Wee

Ena Herni binti Wasli

Gabriel Yong

Izni Azrein bin Noor Azalie

Khairunnisa Haji Ibrahim

Mardina binti Hj Mahadi

Mayyer Ling

Mohd Norazmie bin Haji Mohd Yusof

Mohd. Zefri Ariff bin Mohd. Zain Ariff

Muhammad Najib bin Noorashid

Nani Suryani binti Hj Abu Bakar

Noreena Liu

Norzurianie Hj Kamarulzaman

Nur Raihan Mohamad

Rinni Marliyana binti Hj Amran

Sarah Hanaa Haji Ahmad Ghazali

Assistant Lecturers

Amalina bte Abdul Khalid

Syahwal Nizam Hj Yani

Tutors

Exzayrani binti Awang Sulaiman

Pg Mohd Rahiman Pg Aliudin

Shariza Wahyuna Hj Shahrin

Siti Ifwah Fauzani binti Hj Chuchu

Administrative Staff

FASS Administrative Staff

Graduate Students

FASS Graduate Students & Alumni

Research Students

FASS PhD Students

 

 

Van Dao Truong

Room(s) 1.60
E-Mail dao.truong@ubd.edu.bn


Academic Qualifications


Please click the tabs below for further details.

Background

Prior to joining UBD, Dao held various teaching and research positions at the National Economics University (Vietnam), North-West University (South Africa), and University of Macau (China).

An Emerald Literati Awards holder, Dao serve as regional editor for Journal of Social Marketing (1/2023 – present), Social Marketing Quarterly (2017–present), and International Review on Public and Nonprofit Marketing (2019–present).

Dao is an ad hoc and invited referee for Annals of Tourism Research, Journal of Sustainable Tourism, Tourism Geographies, Current Issues in Tourism, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Management, Journal of Destination Marketing and Management, Journal of Tourism and Cultural Change, Tourism Planning and Development, Journal of Quality Assurance in Hospitality & Tourism, Tourism Recreation Research, Journal of Heritage Tourism, Heliyon, Journal of Macromarketing, Journal of Social Marketing, Social Marketing Quarterly, Health Education, Journal of Consumer Affairs, International Quarterly of Community Health Education, Cities, and Journal of International Development.


Teaching Interests

  • Tourism geographies
  • Tourism management
  • Tourism in Southeast Asia
  • Social and public sector marketing and behaviour change
  • Research methods for social sciences

Graduate Student Supervision

Muhammad Zawir Bin Awang Nawi (23m1202) — Master's thesis on quality of urban life in Brunei (ongoing).

Areas of Interests

  • Sustainable tourism
  • Poverty alleviation
  • Social and public sector marketing
  • Macromarketing
  • Qualitative research methods

Publications

Journal Articles

Truong, V. D., Saunders, S. G., Tkaczynski, A., & Rundle-Thiele, S. (2024). Tourism and social marketing: An integrative review. Journal of Sustainable Tourism. DOI: 10.1080/09669582.2024.2309729.

Saunders, S. G., & Truong, V. D. (2023). Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being. Marketing Theory. DOI: 10.1177/14705931231202446

Truong, V. D. (2022). To believe or not to believe? Truths and lies in interviews with poor people. Journal of Qualitative Research in Tourism.

Truong, V. D., & Saunders, S. (2022). Guest editorial. Journal of Social Marketing, 12(1), 1-4.

Truong, V. D., Knight, D., Pham, N. Q., Nguyen, T., Nguyen, D. T., & Saunders, S. (2022). Fieldwork in pro-poor tourism: A reflexive account. Tourism Recreation Research.

Truong, V. D., Dong, X. D., Saunders, S., Pham, Q., Tran, A. N., & Nguyen, H. (2021). Measuring, evaluating, and documenting social marketing impact. Journal of Social Marketing, 11(3), 259-277.

Tkaczynski, A., Rundle-Thiele, S., & Truong, V. D. (2020). Influencing tourists’ pro-environmental behaviours: A social marketing application. Tourism Management Perspectives. DOI: 10.1016/j.tmp.2020.100740

Truong, V. D., Liu, R., & Ying, J. (2020). Mixed methods research in tourism and hospitality journals. International Journal of Contemporary Hospitality Management, 32(4), 1563-1579.

Truong, V. D., Liu, X, & Quynh, P. (2020). To be or not to be formal? Rickshaw drivers’ perspectives on tourism and poverty alleviation. Journal of Sustainable Tourism, 28(1), 33-50.

Saunders, S., & Truong, V. D. (2019). Social marketing interventions: Insights from a dynamic simulation model. Journal of Social Marketing, 9(3), 329-342.

Truong, V. D., & Dietrich, T. (2018). Master’s thesis research in social marketing (1971–2015). Journal of Social Marketing, 8(1), 58-98.

Truong, V. D., Saunders, S., & Dong, X. D. (2018). Systems social marketing: A critical appraisal. Journal of Social Marketing, 9(2), 180-203.

Truong, V. D. (2017). Government-led macro-social marketing programs in Vietnam: Outcomes, challenges, and implications. Journal of Macromarketing, 37, 409-425.

Truong, V. D. (2017). The career paths of social marketing doctoral graduates. Journal of Social Marketing, 7(1), 18-50.

Truong, V. D., & Hall, C. M. (2017). Corporate social marketing in tourism: To sleep or not to sleep with the enemy? Journal of Sustainable Tourism, 25(7), 884-902.

Hall, C. M., Dayal, N., Majstorović, D., Mills, H., Paul-Andrews, L., Wallace, C., & Truong, V. D. (2016). Accommodation consumers and providers’ attitudes, behaviours, and practices for sustainability: A systematic review. Sustainability, 8(7), 625.

Truong, V. D., Dang, V. H. N., & Hall, C. M. (2016). The marketplace management of illegal elixirs: Illicit consumption of rhino horn. Consumption Markets & Culture, 19(4), 353-369.

Truong, V. D., Dang, V. H. N., Hall, C. M., & Dong. X. D. (2015). The internationalisation of social marketing research. Journal of Social Marketing, 5(4), 357-376.

Truong, V. D. (2014). Pro-poor tourism: Looking backward as we move forward. Tourism Planning & Development, 11(2), 228-242.

Truong, V. D. (2014). Social marketing: A systematic review of research 1998-2012. Social Marketing Quarterly, 20(1), 15-34.

Truong, V. D., Garry, T., & Hall, C. M. (2014). Social marketing as the subject of doctoral dissertations. Social Marketing Quarterly, 20(4), 199-218.

Truong, V. D., Hall, C. M., & Garry, T. (2014). Tourism and poverty alleviation: Perceptions and experiences of poor people in Sapa, Vietnam. Journal of Sustainable Tourism, 22(7), 1071-1089.

Truong, V. D. (2013). Tourism policy development in Vietnam: A pro-poor perspective. Journal of Policy Research in Tourism, Leisure and Events, 5(1), 28-45.

Truong, V. D., & Hall, C. M. (2013). Social marketing and tourism: What is the evidence? Social Marketing Quarterly, 19(2), 110-135.

Book Chapters

Truong, V. D. (in press). Insider or outsider? The challenges of interviewing poor people working in the informal sector. In Sage Research Methods: Business and Management.

Truong, V. D., & Saunders, S. (2020). Stakeholder involvement in social marketing smoking prevention interventions. In K. Knox, S. Rundle-Thiele, & K. Kubacki (Eds.), Stakeholder Involvement in Social Marketing. Springer.

Doan, H. M., & Truong, V. D. (2018). Hand washing for a Healthier Vietnam. In D. Basil, G. D. Meneses, & M. Basil (Eds.), Social Marketing in Action: Cases from around the World. Springer.

Truong, V. D. (2016). Reviewing research evidence for social marketing: Systematic literature reviews. In K. Kubacki & S. Rundle-Thiele (Eds.), Formative Research in Social Marketing (pp. 183-250). Springer.

Truong, V. D., & Le, A. (2016). Climate change vulnerability assessment of coastal tourism in Cu Lao Cham Island, Vietnam. In A. Jones, & M. Phillips (Eds.), Climate Change and Coastal Tourism: Recognising Problems, Meeting Expectations and Managing Solutions. CABI.

Truong, V. D., & Le, A. (2016). The evolution of tourism policy in Vietnam, 1960-2015. In C. M. Hall & S. Page (Eds.), The Routledge Handbook of Tourism in Asia (pp. 191-204). Routledge.

Truong, V. D., Slabbert, E., & Nguyen, V. M. (2016). Poverty in tourist paradise? A review of pro-poor tourism in South and Southeast Asia. In C. M. Hall & S. Page (Eds.), The Routledge Handbook of Tourism in Asia (pp. 101-118). Routledge.

Truong, V. D. (2015). Pro-poor tourism: Reflections on past research and directions for the future. In S. Gössling, D. Scott, & C. M. Hall (Eds.), The Routledge Handbook of Tourism and Sustainability (pp. 127-139). Routledge.

Truong, V. D., & Hall, C. M. (2015). Promoting voluntary behaviour change for sustainable tourism: The potential role of social marketing. In S. Gössling, D. Scott, & C. M. Hall (Eds.), The Routledge Handbook of Tourism and Sustainability (pp. 246-260). Routledge.

Misc.

Truong, V. D. (2022). Vietnam Tourism. In J. Jafari, & H. Xiao (Eds.), Encyclopaedia of Tourism (2nd Ed.). DOI: 10.1007/978-3-319-01669-6_395-2


Conferences and Presentations

Truong, V. D. (2023). Co-creating heritage tourism: With whom, for whom, and how. Keynote speech presented at the "Engaging with Vietnam 14: Living with Heritage, (Re)Creating Heritage" conference, held in Hue, Vietnam from 2-7 August 2023.

Truong, V. D. (2023). Publishing qualitative research articles in tourism journals. Guest speech delivered at the National Economics University Research Seminar held in Hanoi, Vietnam in June 2023.

Truong, V. D., & Asmadi, H. (2023). Tourism policy development in Brunei Darussalam (1984-2023). Paper presented at FASS Seminar Series, Universiti Brunei Darussalam in June 2023.

Truong, V. D. (2023). Participating in an economy of kindness through non-monetary value exchange practices: A case study of Fiji. Paper presented at FASS Seminar Series, Universiti Brunei Darussalam in February 2023.