Visiting Professor

David Deterding

Associate Professors

Abdillah Noh

Ahsan Ullah

Ampuan Hj Brahim bin Ampuan Hj Tengah

Hj Asbol bin Hj Mail

Debbie Ho

Gary Jones

James McLellan

Khondker Iftekhar Iqbal

Noor Azam OKMB Haji-Othman

Senior Assistant Professors

Johannes L. Kurz

Md Shafi Noor Islam

Paul Deyuan He

Hj Ramlee bin Hj Tinkong

Rommel Curaming

Salbrina Hj Sharbawi

Sharifah Nurul Huda Alkaff

Yabit Alas

Assistant Professors

Hjh Asiyah Az-Zahra bte Hj Ahmad Kumpoh

Hannah Ho Ming Yit

Kathrina bte DP Haji Mohd Daud

Magne Knudsen

Meredian Alam

Muhammad Arafat Bin Mohamad

Rui Oliveira Lopes

Shirley Chin

Siti Mazidah binti Hj Mohamad

Yong Liu

Lecturers

Ak Hj Ashrol Rahimy bin Pg Hj Damit

Asmali Hj Sulaiman

Hjh Aznah binti Hj Suhaimi

Chester Keasberry

Daniel Wee

Ena Herni binti Wasli

Gabriel Yong

Izni Azrein bin Noor Azalie

Khairunnisa Haji Ibrahim

Mardina binti Hj Mahadi

Maslin bin Haji Jukin/Jukim

Mohd. Zefri Ariff bin Mohd. Zain Ariff

Nani Suryani binti Hj Abu Bakar

Dk Noor Hasharina bte Pg Haji Hassan

Norzurianie Hj Kamarulzaman

Nur Raihan Mohamad

Rinni Marliyana binti Hj Amran

Assistant Lecturers

Mayyer Ling

Tutors

Exzayrani binti Awang Sulaiman

Pg Mohd Rahiman Pg Aliudin

Shariza Wahyuna Hj Shahrin

Siti Badriyah Hj Mohd Yusof

Siti Ifwah Fauzani binti Hj Chuchu

Administrative Staff

FASS Administrative Staff

Research Students

FASS PhD Students

 

Siti Mazidah Hj Mohamad


 

Room(s) 1.79
Phone Ext 1406
E-Mail mazidah.mohamad@ubd.edu.bn
Website -


Academic Qualifications


Please click the tabs below for further details.

Biography

Dr Siti Mazidah Haji Mohamad is an Assistant Professor at Universiti Brunei Darussalam. She graduated from Durham University (PhD in Human Geography) in 2015. She is a geographer researching youth's mobilities, everyday socio-spatial practices, engagements and realities reflected through various new social media platforms. Her main research interest lies at the intersection of geographies of young people, geographies of digital media and popular culture, and geographies of religion. She has a special interest in affective labour/ practice and mobilities framework. Within this research area, she has studied: mediated Muslim cosmopolitanism; Bruneian youth self-disclosure on social media in the context of online privacy; influencers culture in the context of digital work and mobilities; micro-celebrities influence on Muslim women's hijab consumption; Muslims performance of religiosity on social media; and Brunei's young Muslims 'Generation M' expression of identity on Instagram and YouTube. She has recently published in Celebrity Studies (2019) and Tijdschrift voor Economische en Sociale Geografie (2020). Currently, She is leading a funded research on youth mobilities through institutionalised mobilities programmes.

As an educator, she applies transformative and affective pedagogy in her teaching, making use of youth learners' everyday lived experiences and emotions as valuable resources to encourage the co-creation of knowledge and learning. On this note, she aspires for highly relatable and affective teaching and learning.

At a personal level, she offers mentorship to Bruneian youth under the Youth Professional Network (YPN), a personal chat session for Universiti Brunei Darussalam (Geographical and Environmental Studies) students focusing on personal development, transferable skills (personal motivation, critical thinking, and research and analytical skills) to support students in their learning and personal development, and a long-term mentorship session to help her student to progress academically.

She is keen to supervise MA/PhD projects that relate to youth mobilities, youth development, youth lifestyles, youth and new social media use, and youth and new forms of work and MA/PHD projects that employ qualitative research methodology (online and offline ethnography, interviews, focus group, online and offline observation, survey, and qualitative content analysis).


Teaching

  • AW-1201 Spatial Patterns of Development
  • AW-2320 Youth Geographies
  • AW-3307 Sustainability Research Through Experiential Learning
  • AW-4309 Virtual Geographies, Space and Culture/Geographies of Media, Communication and Popular Culture
  • AW-2201 Research Methods in Social Sciences
  • AC-4305 Research Methods for Professional Communication and the Media
  • AC-4306 Trends in New Media: Principles and Practices

Research Interests

  1. Spatialities and micro-geographies of young people on social mediascapes
    • Young people's performance of religiosities
    • Young people's creative work on social media

  2. Celebrity Culture in Southeast Asia
    • Muslim Micro-celebrities/Influencers cultures
    • Hijabi celebrification and hijab consumption and practices
    • Korean Wave/Hallyu 2.0 in Brunei Darussalam

  3. Youth Mobilities and development
    • Youth learners' mobilities for education and self-development
    • Youth 'mobilities' and affective labour on social media

Unfunded Research Projects for 2019/2020 - Completed

  • Affective Fashion Mobilities: Cultural Materialities Transactions in Social Mediascape
  • From Hallyu A-List Celebrities to Hallyu 2.0 Influencers: Audience-Celebrities Affective Cultural Engagement on Social Mediascape in Brunei Darussalam
  • Mobilities Aspirations and Everyday Lived Subjectivities of Young Bruneians Abroad/on Discovery Year
  • ‘Active Youth: Challenged, Empowered and Mobilised (NGOs and Social Enterprise)
  • They’re Just Bruneians’: An Exploratory Study of Bruneian Youth in the Creative Industry
  • Self-leadership development and Future Ready Youth
  • Social Media, Risk Perception, and Risk Communication of COVID-19 in Brunei Darussalam

Current Research Projects

Completed Research Projects

Research Grants Details

FIC Block Funding (Ongoing Research)
Title: Bruneian Students on Discovery Year: Mobilities Aspirations, Mobilities Decision-Making and Life Course Planning
Role: Principal Investigator
Project Period: 2020-2022
Funding amount: BND 14,515
(Full Details)
Competitive Research Grant (CRG)
Title: Miscarriage and Still Birth: Bruneian Women Pregnancy Loss Experiences, Coping Strategies and Supporting Role of Health Care Professionals.
Role: Principle Investigator
Project Period: 2017-2019
Funding amount: BND 13,925
(Full details)

Publications

Journal Papers

Mohamad, S. M. (2021). Micro-celebrities practices in Muslim-majority states in Southeast Asia. Popular Communication, 19(3), 235-249. https://doi.org/10.1080/15405702.2021.1913492

Ullah, AKM Ahsan, Hassan, N. H., Mohamad, S. M. H., & Chattoraj, D. (2021). Privileged migrants and their sense of belonging: Insider or outsider? Asian Journal of Social Sciences, 50(2), 1-18. https://doi.org/10.1016/j.ajss.2021.03.004 (PDF Version)

Mohamad, S. M. (2020). An overview of Bruneian creatives' affective work and labor on social media. Southeast Asian Media Studies, 2(1), 54-84. https://ejournals.ph/article.php?id=15222

Siti Mazidah Mohamad. (2020). Creative Production of 'COVID-19 Social Distancing' Narratives on Social Media. Tijdschrift voor economische en sociale geografie. Special Issue on The Geography of the Corona Virus. https://doi.org/10.1111/TESG.12430

A.K.M. Ahsan Ullah, Noor Hasharina Hassan, Siti Mazidah Mohamad, and Diotima Chattoraj. (2020). Migration and Security: Implications for Minority migrant groups. India Quarterly. https://doi.org/10.1177/0974928419901199

Siti Mazidah Mohamad & Nurzihan Hassim. (2019). Hijabi celebrification and hijab consumption in Brunei and Malaysia. Celebrity Studies. DOI: 10.1080/19392397.2019.1677164

Ullah, A. K. M. Ahsan, Siti Mazidah Mohamad, Noor Hasharina Hassan, & Diotima Chattoraj. (2019). Global skills deficiency: perspectives of skill mobility in Southeast Asian countries. Asian Education and Development Studies. DOI: 10.1108/AEDS-12-2018-0185. (PDF Version).

Siti Mazidah, Mohamad. (2018). Everyday Lived Islam: Malaysian Muslim Women’s Performance of Religiosity Online. Journal for Islamic Studies. Vol. 37.

Siti Mazidah Haji Mohamad. (2018). Hijab di Brunei Darussalam: Satu Kajian Konteks dan Amalan Hijab. Rampak Serantau, Bil. 25, Halaman 108-124. Dewan Bahasa dan Pustaka, Negara Brunei Darussalam.

Siti Mazidah Haji Mohamad. (2017). Performance of Religiosity on a ‘Techno-Religious’ Space. Advanced Science Letters. Volume 23, Issue 5.

Book Chapters

Mohamad, S. M., & Abdul Ghafar, N. F. (in press). #artcovidbn on Instagram: Capturing COVID-19’s new normal via creative artwork. In S. D. Brunn & D. Gilbreath (Eds.), COVID-19 and an emerging world of ad hoc geographies. Springer.

Abdul Hai, J., & Mohamad, S. M. (in press). Culture of volunteerism: An overview of youth participation in youth-led NGOs and youth-led platforms in Brunei. Routledge Handbook of Contemporary Brunei.

Mohamad, S. M. (2021). Hallyu 2.0 in Brunei Darussalam: Audience affective engagement with Korean culture on social mediascape. The Korean Wave and Islamic Southeast Asia: Exploring Current Issues. Universiti Kebangsaan Malaysia.

Hassim, N., & Mohamad, S. M. (2020). Hail hijabis: Celebrification of influencers by postmodern Malay-Muslim women in Malaysia. In J. N. Goh, S. A. Bong, & T. Kananatu (Eds.), Gender and sexuality justice in Asia: Finding resolutions through conflicts (pp. 17-30). Springer. DOI: 10.1007/978-981-15-8916-4

Siti Mazidah, Haji Mohamad (2019). Self Disclosure on Social Media in Brunei Darussalam. In M. Caballero-Anthony, & M. Sembiring (Eds.), Resilience in the Face of Disruptions (pp. 46-56). RSiS Monograph, 34. Singapore: S.Rajaratnam School of International Studies, Nanyang Technological University. (PDF Version).

Islam, S. N., Siti Mazidah Haji Mohamad, & Azad, A. K. (2019). Acacia Spp.: Invasive Trees Along the Brunei Coast, Borneo. In C. Makowski & C. W. Finkl (Eds.), Impacts of Invasive Species on Coastal Environments - Coasts in Crisis (pp. 455–476). Springer. (Publisher's Link).

Crang, M. & Haji Mohamad, Siti (2016) Researching virtual communities. In N. Clifford, M. Cope, S. French & T. Gillespie (Eds.), Key Methods in Geography. London: Sage. (Publisher's Link).

Working Papers

Siti Mazidah Haji Mohamad (2018). The Performance of Religiosity on Social Media: Three Future Research Directions. IAS Working Paper, 39. (PDF Version).

Theses

Siti Mazidah Haji Mohamad (2007). Women in work: Breaking through the Glass Ceiling? An Analysis of Temporal Trends in the Occupational Attainments of Women and a Description of their Geographical Patterns in England and Wales. Unpublished Masters Thesis, University of Leeds.

Siti Mazidah Haji Mohamad (2014). Rooted Muslim Cosmopolitanism: Malay Malaysian Students Cultivating and Performing Cosmopolitan Self on Facebook. PhD Thesis, University of Durham. (PDF Version).


Conferences

'I'm a Youth Geographer who studies Youth Mobilities: Finding an Academic Identity'. Royal Geographical Society-IBG (RGS-IBG) Annual Conference August-September 2021, London, United Kingdom.

'Mobile Youth: Realising Aspirations and Life Strategies via Self-Branding Practice'. Journal of Youth Studies Conference. Newcastle University, Australia. December 2019.

'From Hallyu A-List Celebrities to Hallyu 2.0 Influencers: Audience-Celebrities' Affective Cultural Engagement on Social Mediascape in Brunei Darussalam'. Research Institute of Asian Women Conference. Sookmyung University, Seoul, South Korea, November 2019.

'Active and Empowered Youth: Bruneians in Entrepreneurship and the Creative Industry'. Commonwealth Youth Senior Officials Meeting. Brunei. August 2019.

'Affective Fashion Mobilities: Cultural Materialities Transactions on Social Mediascape'. UBD-CUHK Creative Industry Symposium. Brunei, April 2019.

'Can ASEAN Afford Skill Mobility? Perspective of Skill Mobility in Southeast Asia'. Non-Traditional Securities Asia Consortium Annual Conference. Singapore, March 2019.

‘Mobile Youth: Self Branding and Self-Promotion on Instagram’. Digital Transactions in Asia. Manila, October 2018.

‘Self-Disclosure in Brunei Darussalam’. Non-Traditional Securities Asia Consortium Annual Conference. Singapore, March.

‘Performance of Religiosity by Young People on Social Media - New Agenda for Geographies of Religion’. The 2017 Annual International Conference (RGS-IBG). In the Emerging Geographies of Religions, Spiritualties, and Faith session. August 2017.

'Facebook – A Cosmopolitan Space?' Paper presented at the Global Studies Association Annual Conference – Cultural Encounters and Global Connectivity. St. John’s University, York. July 2014.

'Negotiating Collapsed Context – Performance of Cosmopolitanism on Facebook.' Paper presented at the Global Studies Association Annual Conference – The Cosmopolitan Ideal: Challenges And Opportunities. Roehampton University, London. July 2013.

‘From Cosmopolitan Sensibilities to Sociabilities. Malay Malaysian Students’ Negotiation and Performance of Cosmopolitan Identity on Facebook. Paper presented at the New Agendas for Youth and Young Adulthood: Youth Studies Conference. University of Glasgow, Scotland. April 2013.

‘You Carry Your Identity Wherever You Go’ – Cosmopolitan ‘New Malay’ (Melayu Baru) Identity Negotiation and Performance on Facebook. Paper presented at Youth 2.0: Connecting, Sharing and Empowering? Affordances, Uses and Risks of Social Media. University of Antwerp, Belgium. March 2013.

'Malaysian Youth Rediscovering and Renegotiating their Identities in a Cosmopolitan Society through a Social Network Site (SNS)'. Paper presented at the RGS-IBG Annual International Conference. Edinburgh, United kingdom. July 2012.

'Discovering and Negotiating a Cosmopolitan Self Online: From Cosmopolitan Sensibility to Sociability.' Paper presented at the Human Geography Annual Postgraduate Conference, Geography Department. Durham, United Kingdom. April 2012.

'Beyond Ethno-Cultural Identification: Malaysian Youth Rediscovering and Renegotiating their Identities in a Cosmopolitan Society through a Social Network Site (SNS)'. Paper presented at the Human Geography Annual Postgraduate Conference, Geography Department. Durham, United kingdom. May 2011.

Upcoming Conferences

'From Hallyu A-List Celebrities to Hallyu 2.0 Influencers: Audience-Celebrities’ Affective Cultural Engagement on Social Mediascape in Brunei Darussalam'. Research Institute of Asian Women Conference. Sookmyung University, Seoul, South Korea, November 2019 (Abstract Accepted March 2019).

'Mobile Youth: Realising Aspirations and Life Strategies via Self-Branding Practice'. Journal of Youth Studies Conference. Newcastle University, Newcastle Australia. December 2019 (Abstract Accepted June 2019).

Public Presentations

‘Where am I, Where Am I Going?’ Answer This with GIS. Public Presentation – World GIS Day 2007, Sixth Form Centres Brunei. 14th-17th April 2008.

GIS and Gender Studies: An Example of GIS Application for Research on Population Census. Public Presentation – World GIS Day 2007, Survey Department Ministry of Development. Brunei Darussalam. November 2007.


Industry, Institute or Organisation Collaboration

  1. Command & Staff Course (CSC11), Graduate Diploma of Defence and Security. 2021 - Lecturer. Research Methodology (Qualitative).
  2. Collaboration with Ministry of Education (MOE), Brunei Darussalam 2020. - Strategic Foresight TaskForce Member - Social Aspect.
  3. Journal Manuscripts Reviewer
    • SEARCH Journal of Media and Communication Research, Taylors' University, Malaysia (Scopus-indexed) - 2018 to Present.
    • Tijdschrift voor Economische en Sociale Geografie (TESG) for a Special Issue on The Geography of the Corona Virus (Scopus-indexed, Q1) - 2020.
    • Asian Women, Sookmyung Women's University (Scopus-Indexed) - 2020
    • Professional Geographer (Scopus-Indexed) - 2020
    • Malaysian Journal of Media Studies (MJMS) - 2020 to Present
    • Sociological Forum (Scopus-Indexed) – 2020
    • Journal of Islamic Governance -2021
  4. Research collaboration with Ministry of Health (MOH), Brunei Darussalam - Social Media, Risk Perception and Risk Communication of COVID-19 in Brunei Darussalam. - Content Analysis of Talian 148 and Public's concerns.
  5. Invitation to Review Journal Manuscripts:
    • SEARCH Journal of Media and Communication Research, Taylors' University, Malaysia (Scopus-indexed), 2018 – present.
    • Tijdschrift voor Economische en Sociale Geografie (TESG) for a Special Issue on The Geography of the Corona Virus (Scopus-indexed - Q2), 2020.
    • Asian Women, Sookmyung Women's University (Scopus-Indexed), 2020.
  6. Collaboration with the International Institute of Knowledge Management (TIIKM). - World's Women Conference Studies 2020. Abstract Reviewer.
  7. Unfunded research collaboration with Dr. Nurzihan Hassim (Taylors' University, Malaysia) 2017–2019.
    Research title: Hijabi Celebrification on Instagram and Hijab Consumption in Brunei and Malaysia.
    Research outcome: Manuscript accepted for publication by Celebrity Studies. Forthcoming.
  8. Invited to review a journal manuscript for SEARCH Journal (Scopus-indexed), Taylors' University, Malaysia, 2018.
  9. Mentor for Young Professional Network (YPN), a network to nurture personal and professional growth of young professionals in Brunei Darussalam.
    Mentorship Focus Areas: Personal development, transferable skills (personal motivation, critical thinking, and research and analytical skills). Instagram: @ypn.bn
  10. Workshop participant. National Youth Congress 2019. Brunei Darussalam. Organised by Ministry of Culture, Youth, and Sports.
    Website: http://kongresbelia.gov.bn.
  11. Participant. Brunei Young Leaders Convention 2019. Brunei Darussalam. Website: http://bylconvention.com.
  12. One of the panellists for the YSEALI 2019 Civic Engagement Panel Discussion.
    Title: “Let's Talk Media Literacy: What it is in Brunei's Context'.
    Themes: Media Literacy, Social Media, Awareness, Youth.
    Date: 13th August 2019.
  13. 27th Executive Development Programme for Middle Management Officers (EDPMMO) 2019 — Policy Paper Supervisor and Examiner.
  14. Facilitator. Meet and Greet Session between the Honourable Mejar General (R) Dato Paduka Seri Haji Aminuddin Ihsan bin Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Haji Abidin, the Minister of Culture, Youth and Sports, Brunei Darussalam, Her Excellency Grace Fu, the Minister of Culture, Community and Youth, the Republic of Singapore and Young Leaders from Brunei and Singapore. Programme: Singapore Brunei Young Leadership Exchange Programme 2019 (SBYLEP 2019).
    Theme: "Future Ready Youth".
    Date: 4th October 2019.

Social, Economic or Academic Benefits

  1. Initiated and Co-convener of FASS Korean Studies Research Group. 2020 - Present. Given the current interests in Korean culture in the country, we hope to further engage with this phenomenon within the academic context and to develop the current scholarly engagements amongst the local academics in this research area.
  2. 'Academic Mentorship' - A personal initiative to support GED students' academic development. This mentorship focuses on developing students' academic writing and critical thinking. This mentorship will run from January 2020 up until the students' final year. It is open to Geographical and Environmental Studies students and only 3-5 students per intake are accepted.
  3. 'Think Before You Post' - A personal initiative on online privacy and self-disclosure awareness.
  4. Mentorship Session by Topic under Youth Professional Network (YPN).
    • Topic 1: 'Step by Step Guide to Conducting Research'. Date: 12th January 2020
    • Topic 2: 'Make Yourself Visible: Work and Labour on Social Media'. Specific focus: Rethinking of work and labour in Brunei; and Affective and Entrepreneurial Labour. Date: 22nd September 2019
    • Topic 3: 'Congratulations! You're now a University Student.' A guide to maximising your potential at University. Date: 16th August 2020.
  5. UBD Career Guide. August 2020 onwards.
  6. Administrative Experience at UBD
    • Programme Leader, Geographical and Environmental Studies Programme (2016-2017)
    • Deputy Dean (Academic), Faculty of Arts and Social Sciences (2017-2018)
    • Programme Leader, Geographical and Environmental Studies Programme (2020-2021)
    • Acting Deputy Dean (Academic), Faculty of Arts and Social Sciences (August- November 2020)
  7. Faculty Advisor - 2017 S. Rajaratnam Endowment Youth Model (SRE-YMAC) ASEAN Conference. Singapore.
  8. Representing UBD - 2015 The International Consortium of Universities for the Study of Biodiversity and the Environment or iCUBE Workshop, Seoul, South Korea.
  9. Supervisor - 2014 JENESYS 2.0 Mass Media Batch 12. Shikoku and Toyko, Japan.
  10. Public Presentation - 'GIS and Gender Studies: An Example of GIS Application for Research on Population Census'. World GIS Day 2007 organised by Survey Department Ministry of Development. Brunei Darussalam. November 2007.
  11. Public Presentation - 'Where am I, Where Am I Going?' Answer This with GIS'. World GIS Day 2007 organised by Survey Department, Ministry of Development. Brunei Darussalam. April 2008.
  12. 'Let's Chat with Dr. M' — A personal initiative to support students in their learning and personal development. It is a 1-hour chat session open only to Geographical and Environmental Studies students for the time being. The chat session covers 3 focus areas: coping with university life, personal motivation, and personal development.
  13. Mentorship Session by Topic under Youth Professional Network (YPN).
    Topic: 'Make Yourself Visible: Work and Labour on Social Media'.
    Specific focus: Rethinking of work and labour in Brunei; and Affective and Entrepreneurial Labour.
    Date: 22nd September 2019.
  14. Commonwealth Youth Senior Officials Meeting (Asia Region).
    Paper Title: 'Active and Empowered Youth: Bruneians in Entrepreneurship and the Creative Industry'.
    Technical Discussion: Youth Employment and Entrepreneurship.
    Date: 27th–29th August 2019.
    Presentation downloadable from here.