Teaching

• Discourse Analysis
• Analysing Written Genres
• Language and Gender
• News Production
• Critical Discourse Analysis

Research Areas

• Discourse Analysis
• Media Discourse
• Representation of Islam and Muslims in the Media
• Language and Gender

Publications

Journal Articles

Kabir, S. N., & Alkaff, S. N. H. (2018). Selling crime, criminals and commercializing social panic: A case in Bangladesh. International Journal of Criminal Justice Sciences. (PDF Version).

Alkaff, S. N. H., & McLellan, J. (2018). ‘Stranger in the dark’: A comparative analysis of the reporting of rape cases against minors in Malay and English newspapers in Brunei and Malaysia. GEMA Online Journal of Language Studies 18(3), 17–34. (On-line Link).

Ullah, A. K. M. Ahsan & Alkaff, S. N. H. (2018). Biological remittance among migrant workers: Social ramifications in the Philippines and Indonesia. Journal of Asian and African Studies, 53(6), 896–916. (PDF Version).

Kabir, S. N., Alkaff, S. N. H. & Bourk, M. (2018). Iconizing ‘Muslim Terrorism’ in a British Newspaper and Public Perception. Journal of Muslim Minority Affairs, 38(2), 179–197. (On-line Link).

Lulu, R. A. & Alkaff, S. N. H (2018). Of Lust and Love: A Cross-Cultural Study of Sex and Relationship Advice Articles in Women’s Magazines. Journal of Sexuality and Culture, 22(2), 479–496. (On-line Link).

Alkaff, S. & McLellan, J. (2017). "Same News, Different Stances"? A Comparative Media Discourse Investigation of Hard News Texts in the New Straits Times and Berita Harian. Pertanika: Journal of Social Sciences and Humanities, 25(2), 511–540. (PDF Version).

Ho, D. G. E., Henry, A., & Alkaff, S. (2012). You don’t seem to know how to work: Malay & English spoken complaints in Brunei. Pragmatics, 22(3), 391–417. (PDF Version).

Chin, G. V. S., Ho, D., & Alkaff, S.N. (2012) The Teaching of English Literature in the Bruneian ESL Secondary Classroom: A Preliminary Investigation. The International Journal of Learning, 18(9), 117–134. (PDF Version).

Book Chapters

Alkaff, S. N. H. (2025). Investigating mental health as a transnational health issue: The reporting of mental health in Brunei Darussalam and Malaysia. In H. M. Y. Ho & Y. K. Chan (Eds.), Transnational Southeast Asia: Communities, contestations and cultures (pp. 275–285). Springer. https://doi.org/10.1007/978-981-96-3608-2_17

Alkaff, S. N. H., McLellan, J., & Noorashid, N. (2021). A comparative media discourse investigation of hard news texts in English and Malay language newspapers in Brunei: The role of culture and language. In H. M. Y. Ho & D. Deterding (Eds.), Engaging modern Brunei: Research on language, literature and culture (pp. 21-33). Springer. https://doi.org/10.1007/978-981-33-4721-2_2

Alkaff, S. N. H., McLellan, J., & Fatimah Chuchu (2016). Similar story, different angles? A comparative study of ‘Hard News’ texts in the Malay and English print media in Brunei Darussalam. In Noor Azam Haji-Othman, J. McLellan & D. Deterding (Eds.), The use and status of language in Brunei Darussalam: A kingdom of unexpected linguistic diversity (pp. 211–237). Singapore: Springer. (Pubisher's Link).

Book Reviews

Sharifah Nurul Huda Alkaff (2016). Review of English in Malaysia: Current Use and Status, edited by Toshiko Yamaguchi and David Deterding. Southeast Asia: A Multidisciplinary Journal, 16, 151. (PDF Version).

Conference Proceedings

Alkaff, S. & Henry, A. (2014). ‘Where have all the bad men gone?’ Mediatyping of alleged call girls in a Bornean newspaper. Refereed Proceedings of 1st Malaysia-Brunei Forum: Expanding Horizons Together, Faculty of Arts & Social Sciences, Universiti Malaya, pp. 12-24. (PDF Version).

Alkaff, S. (2007). "They don’t see what I see in my head": Helping ESL students at the University of Brunei Darussalam navigate the murky waters of academic writing. In K. Dunworth (Ed.), English in SE Asia: Challenges and Changes. Refereed Proceedings of the 11th English in Southeast Asia Conference, 12-14 December 2006, Perth, Australia, pp. 132-143. (PDF Version).

Translated Papers

Dr. Sharifah Nurul Huda Alkaff, Dr. James McLellan dan Najib Noorashid (2018). ”Analisis wacana kritikal perbandingan bagi laporan berita terkini dalam dua akhbar Malaysia”. Rampak Serantau, Dewan Bahasa dan Pustaka, Kementerian Kebudayaan Belia dan Sukan, Negara Brunei Darussalam, bil 25, ms 1-51. (PDF Version).

Dr. Sharifah Nurul Huda Alkaff, Dr. James McLellan dan Dr. Hajah Dayang Fatimah Haji Awang Chuchu (2017). ”Berita sama, sudut berbeza: Analisis komparatif laporan berita hal- ehwal semasa dalam akhbar Melayu dan Inggeris di Negara Brunei Darussalam”. Jurnal Bahasa, Bandar Seri Begawan: Dewan Bahasa dan Pustaka, bil 34, ms 107-141. (PDF Version).

Other Papers

Publishing Sector Report for the National Forum on Creative Industries organised by the Ministry of Culture, Youth & Sports, Brunei Darussalam (2012).

Focus Group III for Majlis Ilmu 2011 with Dr Hjh Anita Binurul Zahrina binti Pehin Orang Kaya Laila Wijaya Dato Seri Setia Haji Awang Abdul Aziz, Universiti Brunei Darussalam as Focus Group Leader. Title: The Mindset of Youths in Brunei Darussalam towards Employment (2011).

Swan, J., Elgar, A., Wood, A., & Sharifah Nurul Huda Alkaff. (2003). The role of English in the Brunei workplace: the influence of communication, identity, power and education factors. Occasional Papers in Language Studies, 8, 115-149. (PDF Version).

Services & Consultancy

• Member, Governing Board, SEAMEO RELC (2017- present)
• Facilitator, English Language Enrichment for ASEAN Integration Programme, Brunei-US English Language Project (2012-16)
• Examiner for International Civil Aviation Organisation (ICAO) English Language Examination (Brunei DCA). [2014- present]
• Member of Editorial Board, International Journal of Culture and History (ISSN 2332-5518)
• Member of Editorial Board, South East Asia: A Multidisciplinary Journal
• Reviewer, rEFLections: KMUTT journal of language education. King Mongkut's University of Technology Thonburi, Thailand
• Associate Editor for The International Journal of Learning, vol. 18, issue 10, 2013
• Associate Editor for The International Journal of Learning, vol. 18, issue 8, 2012