Visiting Professor

David Deterding

Associate Professors

Ahsan Ullah

Ampuan Hj Brahim bin Ampuan Hj Tengah

Hj Asbol bin Hj Mail

Gary Jones

James McLellan

Khondker Iftekhar Iqbal

Noor Azam OKMB Haji-Othman

Senior Assistant Professors

Aini binti Hj Karim

Debbie Ho

Hjh Dyg Fatimah binti Hj Awang Chuchu

Johannes L. Kurz

Md Shafi Noor Islam

Paul Deyuan He

Hj Ramlee bin Hj Tinkong

Rommel Curaming

Salbrina Hj Sharbawi

Sharifah Nurul Huda Alkaff

Yabit Alas

Assistant Professors

Hjh Asiyah Az-Zahra bte Hj Ahmad Kumpoh

Hannah Ho Ming Yit

Kathrina bte DP Haji Mohd Daud

Magne Knudsen

Meredian Alam

Muhammad Arafat Bin Mohamad

Rui Oliveira Lopes

Shirley Chin

Siti Mazidah binti Hj Mohamad

Yong Liu


Ak Hj Ashrol Rahimy bin Pg Hj Damit

Asmali Hj Sulaiman

Hjh Aznah binti Hj Suhaimi

Chester Keasberry

Daniel Wee

Ena Herni binti Wasli

Gabriel Yong

Izni Azrein bin Noor Azalie

Khairunnisa Haji Ibrahim

Mardina binti Hj Mahadi

Maslin bin Haji Jukin/Jukim

Mohd. Zefri Ariff bin Mohd. Zain Ariff

Nani Suryani binti Hj Abu Bakar

Dk Noor Hasharina bte Pg Haji Hassan

Norzurianie Hj Kamarulzaman

Nur Raihan Mohamad

Rinni Marliyana binti Hj Amran

Assistant Lecturers

Mayyer Ling


Exzayrani binti Awang Sulaiman

Pg Mohd Rahiman Pg Aliudin

Shariza Wahyuna Hj Shahrin

Siti Badriyah Hj Mohd Yusof

Siti Ifwah Fauzani binti Hj Chuchu

Administrative Staff

FASS Administrative Staff

Research Students

FASS PhD Students


Dk. Dr. Noor Hasharina bte Pg. Haji Hassan

Room(s) 1.49
Phone Ext 1423
Website -

Academic Qualifications

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Dk Dr Noor Hasharina began her career as a tutor at Faculty of Arts and Social Sciences, UBD, 2004 after graduating with a first class BA (hons) degree from UBD. In October 2004, she was sent to do her M.A in Urban Economy and Culture at the University of Southampton. It was here, where she found interest in Geographies of Consumption. She continued on to do her PhD in Geography at the Southampton University and completed in 2011. She is now a lecturer at the Geography, Environment and Development Programme and is a Research Associate with the Institute of Asian Studies.

She is currently supervising Masters and PhD students in her programme in which topics of research include: Poverty, Consumption and Retailing, Landscape and Meanings, Indigenous Knowledge and Sustainable Development, Urban Sustainability and Livability. She has been involved in a few stakeholders meetings conducted by BEDB, Brunei Darussalam and consultancies such as the Brunei-US ASEAN English Enrichment Programme funded by the Brunei Government. She was a Visiting Research Fellow at the King’s College London as well as a Visiting Scholar at the East West Centre, Hawaii.

She is Deputy Director for the Office of Assistant Vice Chancellor (Research) and Head of Borneo Studies Network Secretariat, Universiti Brunei Darussalam.


  • Geographies of Consumption
  • Place, Cultures and Identity
  • Urban Economy and Culture
  • BSB as a Sustainable City
  • Financial Networks and Intermediaries
  • Social Welfare and Exclusion
  • Experiential Research in Sustainable Development

Research Interests

Dk Dr. Noor Hasharina's area of research is within the umbrella of Urban Consumption and Sustainable Development as well as Landscape Studies. She has been working on housing development and sustainability in Brunei such as Vertical Living, House Values and Meanings as well as Space Use and Change. Her current research includes consumption and identity, commodification of culture through tourism and place making through historical geography.

Research Experience and Grants

  • 2013 Co-Principal Investigator (Co-PI), Investigating the Relations between Cultural Proxemics and Vertical Living: Implications on Brunei Vertical Housing Scheme
  • 2014 PI, Consumers’ Willingness to Pay: Housing Choice
  • 2015 PI, Value of Housing
  • 2015 PI, Changing spaces of Consumption and Retailing: Cube Store Culture
  • 2015 PI, Shopping 2.0: Fusing online and physical stores
  • 2017 PI, Mapping Retailing: Transient Spaces of Consumption
  • 2017 Co-Researcher, Muslim Tourism in Brunei
  • 2017 PI, Moral Economy: Halal Consumption Culture
  • 2018 PI, Consumption Culture and Identity of Muslims in Brunei, Malaysia and Indonesia
  • 2018 PI, Reconstructing the Geography and Landscapes of Brunei through History
  • 2018 Co-Researcher, Teraja Ecotourism Development Project: Facilitating Sustainable Growth
  • 2018 Co-Researcher, ASEAN Skill Mobility Skill Mobility from ASEAN Countries: A Cost Benefit Analysis’


Journal Articles

Gweshengwe, B., Noor Hasharina Hassan, & Hairuni Mohamed Ali Maricar. (2020). Understanding quality of life in Brunei Darussalam. Cogent Social Sciences, 6(1), 1-13.

Gweshengwe, B., & Noor Hasharina Hassan. (2020). Defining the characteristics of poverty and their implications for poverty analysis. Cogent Social Sciences, 6(1) , 1 - 10. Link:

Gweshengwe B., Noor Hasharina Hassan, & Hairuni Mohamed Ali Maricar. (2020). Perceptions of the language and meaning of poverty in Brunei Darussalam. Journal of Asian and African Studies, 1 – 18. Link:

Gweshengwe, B., & Noor Hasharina Hassan (2019). Knowledge to policy: Understanding poverty to create policies that facilitate zero poverty in Brunei Darussalam. Southeast Asia: A Multidisciplinary Journal, 19, pp. 95–104. (PDF Version).

Noor Hasharina Hassan, & Yong, G. Y. V. (2019). The cultural value of bakuts in Kampong Ayer, Brunei Darussalam. South East Asia: A Multidisciplinary Journal, 19, 47–63. (PDF Version).

Ullah, A. K. M. Ahsan, Siti Mazidah Mohamad, Noor Hasharina Hassan, & Diotima Chattoraj (2019). Global skills deficiency: perspectives of skill mobility in Southeast Asian countries. Asian Education and Development Studies. DOI: 10.1108/AEDS-12-2018-0185. (PDF Version).

Yong, G. Y. V., & Noor Hasharina H. H. (2008). Strategies for ecotourism: Working with globalization. Southeast Asia: A Multidisciplinary Journal, 8, 35–52. (PDF version)

Books (edited)

King, V. T., Zawawi Ibrahim, & Noor Hasharina Hassan (Eds) (2017). Borneo Studies in History, Society and Culture. Springer.

Chapters in Books

Noor Hasharina Hassan & Yong. G.Y V. A Vision Where Every Family has Basic Shelter. National and Regional Approaches to the Sustainable Development Goals in Southeast Asia and ASEAN. Singapore: Brill (forthcoming).

King, V.T, Zawawi Ibrahim, & Noor Hasharina Hassan (2017). Introductory Remarks. In V. T. King, Zawawi Ibrahim & Noor Hasharina Hassan (Eds.), Borneo Studies in History, Society and Culture. Springer.

Noor Hasharina Hassan (2017). Everyday Finance and Consumption in Brunei Darussalam. In V. T. King, Zawawi Ibrahim & Noor Hasharina Hassan (Eds.), Borneo Studies in History, Society and Culture. Springer.

Working Papers

Noor Hasharina Hassan (2017). Housing Matters: The Value of Home Ownerhip in Brunei Darussalam. Institute of Asian Studies Working Paper No. 36. (PDF Version).

Conferences and Papers Presented

  • Noor Hasharina Hassan & Gabriel Y.V. Yong. Poverty Alleviation in Brunei Darussalam. Challenges of Governance for Innovation, Resilience and Sustainability: ASEAN and EU – Looking toward the Global Goals 2030, Groningen Research Centre for Southeast Asia and ASEAN, Brussels, Belgium 29 October-31st October 2018. Noor Hasharina Pg Hassan & Gabriel Y.V. Yong. Cultural Value of Bakuts in Kampong Ayer, Brunei Darussalam. 14th International Borneo Research Council Conference 2018: Translating the Past, Envisioning the Future. UNIMAS, Kuching, Sarawak. 6-8 August 2018.
  • Gabriel Yong & Noor Hasharina Pg Hassan. Reconstructing the 10th-14th Century Geography of Limau Manis, Brunei Darussalam. 14th International Borneo Research Council Conference 2018: Translating the Past, Envisioning the Future. UNIMAS, Kuching, Sarawak. 6-8 August 2018.
  • Noor Hasharina Hassan & Gabriel Y.V. Yong. Borneo Transport Infrastructure: What is Delaying Development?. International Tourism Conference and Exhibition (ITCE) 2018 “Tourism and Heritage: The ASEAN and Borneo Context”, UBD, Brunei Darussalam. January 2018.
  • Noor Hasharina Hassan. Muslim Identity: Everyday Consumption of Bruneians. Muslim Economy and Consumption Workshop. UBD, Brunei. January 2017.
  • Noor Hasharina Hassan and Ng Mei Ping. The Growing Popularity of Cube Stores as a New Space of Consumption in Brunei. Brunei Malaysia Forum (BMF) “Integrating Asia through Knowledge Exchange”. UBD, Brunei. 16-17 November 2016,
  • Noor Hasharina Hassan. Housing Culture in Brunei Darussalam. Joint Seminar on Tenets of Human Development in Southeast Asia. Organised by: Centre for Southeast Asia (CSEAS) Kyoto University, UBD-IAS, Southern Institute of Social Sciences (SISS) at SISS, Ho Chi Minh, Vietnam. 4-5 March 2015.
  • Noor Hasharina Hassan. Home Cultures and Consumption in Brunei Darussalam in Brown-Bag Presentation. Education Program Seminar. East West Centre, Hawaii. Sep 2014.
  • Noor Hasharina Hassan. Everyday Finances and Consumption in Brunei Darussalam. Borneo Studies Workshop on “The State of the Art and Future Directions”. UBD, Brunei. December 2012.
  • Noor Hasharina Hassan & Gabriel Y.V.Yong. My Rumah or my Crib: Changing Living Spaces of Young Bruneians. 11th Biennial Conference, Borneo Research Council. UBD, Brunei. June 2012.
  • Noor Hasharina Hassan, Yong, G., Izni Azrein Noor Azalie, Khairunnisa Ibrahim, & Hairuni Ali Maricar (2011). Cultural consideration in vertical living in Brunei Darussalam. Paper presented at the 44th EAROPH Regional Planning Conference, Managing Urban Growth: Challenges for Small Cities, Bandar Seri Begawan, Brunei Darussalam, November 2011.
  • Dk Noor Hasharina Pg Hj Hassan (2010). Financialisation in Brunei Darussalam. Conference paper presented at the “Global recession, local impacts” session for the Royal Geographical Society-Institute of British Geographers Annual International Conference in London on 2nd September 2010 at Queen Mary, University of London.
  • Dk Noor Hasharina Pg Hj Hassan (2010). Everyday financialisation in Brunei Darussalam. Poster presentation at the Annual Faculty of Engineering, Science and Mathematics (FESM) Poster Presentation at University of Southampton.